More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Investment continues only if the surviving providers improve their products to the satisfaction of early adopters. Producers of the technology shake out or fail.
Interest wanes as experiments and implementations fail to deliver. Often no usable products exist and commercial viability is unproven.Įarly publicity produces a number of success stories-often accompanied by scores of failures.
Early proof-of-concept stories and media interest trigger significant publicity. Each hype cycle drills down into the five key phases of a technology's life cycle.Ī potential technology breakthrough kicks things off.
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